Deep in the heart of Kenya, where lions and zebras roam the savannahs, and majestic hills stretch towards an endless sunny sky. The land is diverse, offering desert patches alongside snow-capped mountains, valleys and volcanoes, with beautiful beaches whose dark blue waters are home to colourful coral reefs.

Kenya’s magic is embedded everywhere you look, from wandering majestic elephants to its breathtaking mountains and secluded waterfalls. Riding the equator along the eastern coast of Africa, the country is famous for its safaris, offering unparalleled opportunities to see nature’s wildest creatures in their beautiful natural habitats.

Travels with guides to game reserves and national parks put you within metres of some of the world’s most fascinating animals. Out in the open fields, you’ll see impressive creatures in their natural habitats. The “Big Five”—lions, elephants, rhinos, leopards and buffalo—can all be spotted at Masai Mara, where migrating wildebeest and gentle zebra roam.

Spend a night at the Samburu Game Reserve, where grevy’s zebra and Somali ostrich graze, and discover the flocks of flamingos and herds of rhinos that like to meander about at Lake Nakuru National Park. Kenya’s topography is as diverse as its wildlife. Nearly every adventure sport can be found here, from mountain biking and hot air ballooning to go-karting and white water rafting.

Kenya’s warmth extends beyond its temperatures as its people are well known for welcoming tourists. It’s easy to find locals who are happy to point you in the right direction or take you there themselves. Almost any diet can be accommodated and meals are often accompanied by infectious smiles and a refreshing burst of flavour. Wake up to a warm sun, spend the day alongside magnificent animals and end the day memorably with dinner under a blanket of African stars. With so much to see and do, Kenya is undeniably a destination worth travelling for.

No other country on earth can offer the visitor as much to see and do. Within the borders of a single country, you will find savannahs rich with big game, timeless cultures unchanged by the modern world with endless opportunities for adventure, discovery, relaxation and much more than you would ever expect.

Kenya has a culture born of countless sources. This region has been crossed by the paths of a long and complex history. From the prehistoric records of early man to the present day, Kenya has been a land of unending change, contrasts and diversity. The early tribal states saw cycles of migration and shifting power, with Kenya as a meeting place for peoples from the plain lands of the south, the forests of the West and the deserts of the North.

The sea brought influences from the outside world, and the passage of the spice trade created the unique coastal culture, where lines between Africa and Arabia blurred. The open coast brought European influences into this world of change and began a turbulent struggle for control whose exotic history lingers today.

The first explorers discovered a land of great peril and greater beauty, and their great adventures created the most unique colony in the British Empire. This was a meeting place of cultures, where adventurers and soldiers of fortune mingled with a complex tribal society, and the arrival of labourers and merchants from India brought new and pervasive influences. The colonial legacy lives on in the traditions of the great safari, and the pursuit of adventure and freedom. Kenya has drawn on all of these influences to develop its own unique culture.

This is the nation’s greatest strength- the ability to blend the best of many worlds into a strong, singular identity. Today, Kenya welcomes the world to its shores and continues to evolve a modern culture that is born of endless variety, and yet purely, proudly Kenyan.